Meet Wethos (www.wethos.co)

HQ: Brooklyn, NY

The team: Rachel Renock, Kristen Ablamsky, Claire Humphreys (Co-Founders)

The problem: These days, hiring for marketing is expensive, slow, and overwhelming. Between the endless flurry of small shops, vendors, and the scramble of finding freelancers, many companies are left with too few choices. Outside agencies are expensive, as is putting together a full in-house department. And sourcing from freelance platforms like Upwork isn’t always a solution for a comprehensive team.

Meet Wethos: With proprietary technology and a database of 4,000+ U.S.-based specialists, Wethos custom-builds innovative teams of marketing specialists for companies based on who their customer is, what background knowledge is required, and more – to create a tailored solution. Through the platform, they can transform individual freelancers into fully-functional micro-agencies and enable customers to deploy highly-focused marketing campaigns. It’s a setup to match today’s rapidly evolving digital landscapes.

Why we’re betting on it:  The numbers really speak for themselves — Wethos has deployed 100+ unique teams across 40+ clients and generated $1M in gross revenue in less than a year.  They have an eye on the future, expanding into cross-functional teams in every vertical of premium human services. Eventually, they’ll release a platform that encourages independent specialists to start forming their own micro-agencies with like-minded folks. This direction towards a new, flexible operating system accelerates efficiency of human teams. We envision they’ll change the way people buy and sell premium services, similar to how Amazon disrupted fulfillment services.

Our take: Wethos has cracked the code in hiring by creating a limitless platform that brings top-tier talent and execution to help innovative companies. Between solving pressing challenges around customer acquisition or coming up with creative campaigns, it’s an effortless option for companies that will cost them a fraction of the price. We’re especially excited about recent leadership hires in sales, marketing, and customer experience. These key Wethos employees will scale the company to keep up with growing demand, and aid in expanding new verticals.